There's a quiet rebellion happening in software.
Users are choosing boring.
Not flashy AI features. Not gamified interfaces. Not apps that demand engagement.
Just tools that do one thing well and then get out of the way.
Note-taking apps without social features. Email clients without AI summarization. Calendars that are just... calendars.
The industry spent years adding. Users are now subtracting.
Not because they're anti-technology. But because they're exhausted by technology that tries too hard.
Boring software doesn't fight for your attention. It doesn't suggest, nudge, or optimize your behavior.
It just works.
And for a growing number of users, that's become a feature — not a limitation.
The exciting apps get the headlines. But the boring ones are getting the loyalty.
That's the shift worth noticing.