For years, documentation was an afterthought.
Ship fast. Document later. Let users figure it out.
But something shifted.
Developers started choosing tools based on docs, not features.
A library with great documentation beats a library with more capabilities. An API with clear examples wins over one with more endpoints.
The logic is simple: Features you can't understand are features you won't use.
And teams are noticing.
Documentation isn't just a support cost anymore. It's a competitive advantage.
The best technical writers are becoming as valuable as the best engineers. Because code that can't be explained is code that can't be adopted.
This isn't a trend that makes headlines. But it's changing which products win.
Clear communication is becoming infrastructure.
That's the shift worth noticing.