The big platforms grew by bundling.
One app for messaging, photos, payments, news, shopping. One place for everything.
But users are quietly unbundling.
They're choosing separate apps for separate purposes. A notes app that's just notes. A calendar that's just a calendar. A todo list that doesn't try to be a project manager.
Not because the all-in-one doesn't work. But because it works too hard.
Every feature adds weight. Every integration adds complexity. Every "convenience" demands attention.
The unbundling isn't about functionality. It's about focus.
Users are trading capability for clarity. They're choosing tools that do less — but do it without friction.
The super app promised efficiency. The focused app delivers peace.
That's the shift worth noticing.