Every founder has one.
A number that technically exists... but somehow never makes it into updates.
It's not zero. It's just disappointing.
So you focus on other metrics. The ones that are moving. The ones that look better in context.
That's normal.
But here's the thing: The metric you avoid talking about is usually the one pointing at the real problem.
Not because you're hiding something — but because fixing it would force hard tradeoffs.
Ignoring it doesn't make it go away. It just delays the moment you have to face it.
This is Founder FM. Look at the number you've been avoiding.