Tera FMTera FM
Wednesday, December 17, 2025

When "Just Ship It" Stops Working

Founder FM

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Early on, shipping fast fixes everything.

You learn. You adjust. You survive.

But there's a moment — usually quiet — when speed stops helping.

You ship more... and things feel messier, not clearer.

Bugs pile up. Edges get rough. Confidence drops.

That's when "just ship it" turns from strategy into avoidance.

Sometimes the right move isn't shipping. It's pausing long enough to understand what you've already built.

This is Founder FM. Speed got you here. Clarity gets you further.

About Founder FM

Honest reflections on building products.

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