January is when founders love to make roadmaps.
Quarters mapped out. Features planned. Milestones set through December.
It feels productive. It feels professional. It feels like you're in control.
But here's what actually happens: By February, the roadmap is already wrong.
Not because you failed. Because reality showed up.
Users wanted something different. A competitor moved. An opportunity appeared that wasn't on the list.
The founders who win aren't the ones with perfect plans. They're the ones who adapt fastest when the plan breaks.
So make your roadmap if you need to. But hold it loosely.
The map isn't the territory. The customer is.
This is Founder FM. Plan lightly. Adapt quickly.