The most powerful feature you can ship is the default.
Not the options. Not the customization. The default.
Most users never change settings. They use what you give them out of the box.
This is enormous responsibility.
Your defaults shape behavior at scale. They determine how most people will experience your product.
The wrong default creates friction for everyone. The right default removes friction they didn't know existed.
Review your defaults regularly.
What do new users see first? What's the initial state of every toggle? What assumptions are baked into the out-of-box experience?
If you want to change user behavior, don't add a feature.
Change a default.
It's less visible, less glamorous, and ten times more effective.
This is Founder FM. Make your defaults count.