More features won't save a bad product.
If users aren't engaging with what you have, adding more won't help.
You'll just have more things they don't engage with.
This is the feature trap. The belief that the next feature will be the one that changes everything.
It rarely is.
Usually, the problem is simpler.
Users don't understand the value. The onboarding is confusing. The core experience isn't good enough.
No feature fixes these problems.
Before you build the next thing, ask: are people using what we already built?
If not, find out why.
Talk to churned users. Watch session recordings. Look at where people drop off.
The answer is usually not "we need more features."
It's usually "we need to make the existing experience better."
Depth before breadth.
This is Founder FM. Fix before you add.