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Bloomberg Markets·Friday, January 2, 2026

Bloomberg Markets - Friday, January 2, 2026

10 stories~15 min

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Stories Covered

05

Athletic Brewing’s Big 2026 Outlook

Bill Shufelt, cofounder and CEO of Athletic Brewing Company, was interviewed on January 2, 2026, discussing the rapid expansion of the nonalcoholic beer market. Shufelt highlighted that the U.S. market has grown from $100 million to over $1 billion in the past decade, with Athletic holding an 18.4% share and leading the craft segment. He attributed growth to shifting consumer preferences, especially among younger and health-conscious demographics, and noted that over 40% of consumers participate

07

Bloomberg Surveillance 1/2/2026

Jonathan Ferro, Lisa Abramowicz and Annmarie Hordern speak daily with leaders and decision makers from Wall Street to Washington and beyond. No other program better positions investors and executives for the trading day. (Source: Bloomberg)

08

What Travel Looks Like in 2026

Travel in 2026 is expected to change fast. Dakota Smith, President and Co-Founder of Hopper, joined Bloomberg TV and radio to explain the trends shaping travel—from flexibility and disruption protection to AI-driven service. (Source: Bloomberg)

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